Steve Madden first made his mark over a decade ago with the new infamous chunky, clunky shoe designed for young women.  His first campaign symbolized an independent, rebellious teen and was instrumental in making this shoe a “must have” for young women throughout the country and the world.

The first Madden shoes spoke to a young woman’s independence and today it speaks to that same grown-up woman. As the Steve Madden girl has matured and evolved, so has the brand.

Steve Madden’s success in widening its appeal while still reaching its core young female customer is attributed to the strength of and its industry leading design team. The team, led by Steve Madden, is expanding the breadth and assortment of product while simultaneously enhancing its reputation among consumers for consistently delivering the most current fashion and trend-right styles

Steve Madden Men was launched in March of 2001. The line is comprised of fashionable casuals and dress footwear. The design is driven by comfort and trend with close attention to features such as supple leathers and unique design elements. Within each category, details, including stitching, distinct sole shapes and the use of other materials, help to create a line that is cutting edge and fashion forward. The collection includes casual shoes with funky tread, sleek lines, various buckles, laces and stitched accents. The dress shoes are more streamlined with sleek, square toe and laces. And the sporty shoes are created from different fabrics such as leather and mesh and draw on unusual soles to present an edgy look.

Today the Steve Madden brand represents a lifestyle. It is about embracing fashion, style and color while still maintaining that funky independence that first defined the brand 15 years ago. From flirty and fun to edgy and unique, the Steve Madden customer is fashion savvy, glamorous and knows what he or she wants.