PRADA Group, one of the global leading companies in the luxury goods sector, embodies an original business model that successfully combines industrialised production processes with highly sophisticated workmanship and superb handcrafted goods.
 
Uncompromised quality – a Prada core value – is achieved by imposing the highest standards and paying meticulous attention to detail at every single stage of the production process. Prada sees quality as a starting point, not merely the final result.

Established in Milan in 1913 by Mario Prada, the company developed steadily over the years by following a strategy of direct control of all the various phases of the production cycle: design, planning, manufacturing, distribution, sales, and communications.

The Prada collections draw their inspiration from the creativity of their founders and have long been recognised worldwide as leading creators of style. The innovations introduced by Miuccia Prada and Patrizio Bertelli since 1978 have deeply influenced the concept of classicism in recent decades. In particular, the Prada brand represents the perpetual innovation - with full respect for its history - of an unmistakable style and sophisticated elegance with the strong identity that has always anticipated and often set trends in all sectors. From its founding, Prada has been not only a careful and refined interpreter of the times, but also an explorer, a leader and a visionary.

Today the Prada brand includes men’s and women’s leather goods, ready-to-wear and footwear which synthesize an innovative, sophisticated and modern design coupled with the high quality typical of handcrafted products. Eyewear, fragrances and mobile phones are also marketed and distributed under the Prada brand thanks to licensing agreements with key international players.
 
Significant client appreciation has made it possible for the Prada brand to become internationally renowned, so much so that it was recognized as one of the 100 most valued brands in the world (Source: Interbrand 2008).