The History of VILEBREQUIN

Vilebrequin is a legendary swimwear brand created in Saint-Tropez in 1971 that has transformed its world of swimwear accessories into an entire lifestyle.

It all began in the 1970s in the chic beach resort of Saint Tropez, �the� place to be seen for the world�s rich, famous and beautiful. A visionary young man, seated at the terrace of the famous Caf� Senequier, casually pulled off the checked tablecloth and, with a few snips of his scissors, fashioned it into a swimsuit with a refreshingly unique design.

Inspired by surfer�s trunks, the design takes shape, very different from the traditional �swim briefs� of the time. Made out of spinnaker canvas, the new swimsuit dries more quickly in the sun and wind. Colourful and original, a new style is set!

In 1995, �Like father, Like son� concept is launched. Family ties are strengthened and values passed down from one generation to the next, impervious to passing fashion trends.

Through its 2009 Fall-Winter collection the brand has announced its arrival on the scene with an entire new line of men's ready-to-wear fashions.