Raoul is the brainchild of Creative Directors Douglas and Odile Benjamin, the husband and wife team.  The brand is positioned as a stylish, innovative fashion brand offering accessible luxury, elevated essentials to the astute consumers.

Launched in Singapore in 2002, Raoul is undoubtedly one of the fastest-growing fashion brands in Asia. Introduced as a men's shirt brand, it soon made a name for itself in the competitive menswear market with boutiques mushrooming across the region. The brand quickly evolved to include a women’s line in 2005 along with a comprehensive collection of ready-to-wear, leather goods, shoes and accessories.

Raoul has 35 stores spanning Singapore, Malaysia, Thailand, Indonesia, Dubai and Bahrain.  In April 2009, Raoul opened its first shop in the Philippines in the luxurious mall Greenbelt 5.