Ralph Lauren created the Polo label with neckwear in 1967, and the birth of Polo Ralph Lauren Corporation quickly followed in 1968.  The company’s brand names include Polo by Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren Collection, Black Label, Blue Label, Lauren by Ralph Lauren, Polo Jeans Co., RRL, RLX, Rugby, Ralph Lauren Childrenswear, American Living, Chaps, and Club Monaco.

Riding on the success of Ralph Lauren’s labels, Polo Jeans Co. was launched in 1996 as a new line of contemporary casual wear for younger consumers.  Polo Jeans Co. joins forces with the inventive and energetic spirit of the American youth culture to create fresh interpretations inspired by the heritage of denim, with a uniquely Ralph Lauren signature style.  Mutli-cultural, improvisational and eclectic, the Polo Jeans Co. collection celebrates spontaneity and self-expression.

Polo Jeans Co. designs are consistent with Ralph Lauren’s philosophy.  “I believe in design that has integrity, design that lasts.  Whatever it is, it must be a part of a complete lifestyle,” says Ralph Lauren.