Celebrating over 100 years in the retail industry, Debenhams is one of the most respected retailers in the UK and is renowned for its successful portfolio of exclusive own brands and its Designers at Debenhams range. This diverse mix of product offers the latest trends, alongside everyday wear for the whole family and the home.
The Debenhams group grew from the acquisition of department stores in towns and cities throughout the UK, through its chairman Ernest Debenham. The first of such purchases, Marshall & Snelgrove in Oxford Street, London was acquired in 1919. Most stores acquired by the group retained their former identities until a unified corporate image was rolled out across the stores.
In 1997, Belinda Earl, who had previously worked for the company, returned to become its Chief Executive. She and Spencer Hawken introduced "Designers at Debenhams". The move made designer fashion accessible through the stores at affordable prices, and shook off the dated perception of the company.
Today, Debenhams has a total of 140 stores in the UK and Ireland. It has also 39 international franchise stores in 15 countries outside the UK and Ireland, and has a portfolio of over 100 successful brands.
In 2006, ‘Britain’s Favourite Department Store’ was voted 8th 'most favorably viewed brand’ by Marketing Magazine.
Debenhams opened its first Philippine store in 2005 at the Shangri-La Plaza Mall. In 2006, Debenhams inaugurated its second store at the 3rd level of Rustan’s Makati. Last November 2007, Debenhams opened its third branch at TriNoma.
With over 45,000 square feet of store space across all three branches, Debenhams features fashionable yet practical pieces for women, men, children and the home.