Samsonite Group is one of the world’s largest and most recognized designers and distributors in the luggage industry.

With a rich heritage that includes nearly a century in business, Samsonite has a proud tradition of developing innovative, high-quality products that integrate style, functionality and design technology to meet the changing lifestyle needs of people on the move. Samsonite’s tagline – 'Life’s a Journey' – embodies the brand’s belief and vision, symbolizing the role Samsonite has in the multi-faceted lives of travelers.

The Samsonite brand was born in 1910 when founder Jesse Shwayder began producing luggage for turn-of-the-century travelers – a small and affluent group who appreciated the Company’s unique, durable and finely crafted products. As travel evolved into a mainstream activity, Samsonite’s product mix evolved with it, growing to encompass a diverse range of items for a host of travel needs. Along the way, Samsonite continued to anticipate and fulfill the changing requirements of travelersby introducing a string of "firsts", including the first matching luggage sets, the first lightweight luggage and the first wheeled suitcases, to name just a few.

Today, the global travel industry continues to grow, and Samsonite continues to lead through the continuous introduction of innovative technologies, materials and design concepts, which is marketed through some of the most recognized brand names in the world.  Collectively, Samsonite’s brands serve every segment of the market, reaching customers in all walks of life, all over the world.  The discerning needs of the luxury market are met through the Lambertson Truex and Samsonite Black Label brands, while the innovative, high-quality offering within the time-honored Samsonite brand serves both middle- and upper-market customer segments.  American Tourister provides affordable, quality products to value-conscious consumers.

Despite their diversity, all of our brands share a common philosophy: to deliver durable, high-quality products that reflect Samsonite’s commitment to excellent craftsmanship, innovative design and exceptional functionality.