NOT ONLY A BRAND, A “LIFE-STYLE”
High quality, design and functionality: these three elements are the main characteristics of the Hogan brand.
Hogan is the clear expression of a casual chic concept that is more and more evolving into a life -style. All Hogan creations have a simple design, yet very contemporary, that never renounces to comfort. In fact Hogan has established itself as the forerunner of a radical concept: to create a product that is the ultimate in terms of quality, aesthetics and comfort.
Hogan is the interpreter of the concept of “new luxury”. Its shoes and bags reflect an attitude; elegant, but never stuffy, unconventional but not trendy, sophisticated in the most modern sense of the word. Each piece is unique and is the result of an advanced research. Only high quality materials are used.
The Hogan collections have significantly evolved in the past few years, with the creation of a new range of products that are loosing the old “sporty” attitude to become more and more “chic”. This new stylistic direction is what we call “urban chic” and is what we consider a very contemporary approach to fashion.
People are changing their attitude and Hogan wants to fit in every day’s life. Today’s women travel a lot, many of them work directly from home and those who spend most of their time at the office want to feel comfortable and elegant at the same time; for all these reasons the way of dressing is changing and is getting more and more informal. People look for an elegant yet casual style that Hogan is now ready to offer.
Hogan is a very functional brand that can be adapted to every situation: the modern working woman has now the possibility to go directly from the office to the most trendy cocktail party without having to change accessories. That’s why in the last two seasons high heels have also been introduced, remaining always in the mood of the Hogan philosophy.
The Hogan philosophy is a design concept; the juxtaposition of the practical and the refined is what Hogan is all about.